A new report published at the World Summit of Governments revealed how the use of behavioral science can help GCC governments achieve many of their social, economic and environmental goals as part of national transformation plans.

Traditional policymaking assumes that individuals always make decisions for the common good, while behavioral insights give them social, psychological and emotional incentives to do so.

The report "Towards the adoption of behavioral science in government policy-making in countries The Gulf Cooperation Council: An Innovative Approach to Formulating Effective Government Policies ", in collaboration with the World Summit of Governments and Ideation Center, the leading think tank of Strategic & Middle East, focuses on how governments can design behavioral interventions to support government policy objectives. Treatment of smoking Behavioral "cognitive biases" are the natural tendencies of some individuals to ignore rules, regulations, incentives, and sanctions even when their self-interests conflict. For example, "bias towards optimism" may lead to individuals continuing to consume junk food even when they have sufficient information to confirm They have harmful effects on their health.

Behavioral interventions may take the form of "guidance" – tools that affect people's decisions without imposing restrictions or changing their incentives, thus preserving their freedom of choice.

Fadi Adra, a strategic partner, said: The implementation of historic transformation programs that shape their new future and advance social, economic and environmental development. These policies, though ambitious, certainly depend to a large extent on changing the behavior of individuals. Traditional policy instruments alone, such as sanctions, incentives, Change behaviors It then became the use of behavioral science in policy-making trend prevalent in many governments over the past decade. "

The report identifies the main objectives of the national plans and visions for the GCC countries, where can approach the behavioral process of traditional policy-making is completed.

This is particularly evident in several areas such as achieving environmental sustainability, improving public health, ensuring tax compliance, etc.

GCC countries want environmental sustainability, and are considering strategies to reduce household consumption of electricity and gas Water and involving individuals in national recycling programs.

The effectiveness of behavioral interventions in these behaviors has been proven in other countries. The National Energy Conservation Initiative in Egypt contributed to the reduction of electricity demand by 3.7% within two months by launching a media campaign with behavioral guidelines linking consumption rates with national pride. Energy efficiency.

In China, using peer pressure and linking the correct waste count to high IQ, the Chinese Environmental Protection Agency (EPA) succeeded in recycling waste by 89% in the specified categories.

Improving public health levels is an essential focus of agendas The report provides examples of how behavioral interventions can instill healthy lifestyle habits among citizens by encouraging them to eat healthy food and increase the frequency of exercise. For example, the Singapore Health Promotion Board launched the "National Challenge of Steps" campaign through social media to encourage young people to walk 10,000 steps a day, helping to change the behavior of 8.8% of the non-sport population.

"Behavioral science relies on insights from psychology and sociology to understand the motivations behind individual behavior, and explores beliefs, attitudes, and emotional stimuli that may make them ignore rules, regulations, incentives, and sanctions even when they conflict.

Global practices in the implementation of insights derived from behavioral sciences have demonstrated the success of these initiatives worldwide, and in 2010, The Government of the United Kingdom has become the first country to form a team dedicated to the application of insights derived from behavioral sciences into government policy-making. Since then, many others have followed suit.

The report recommends that GCC governments form a central team dedicated to initiating behavioral interventions, Other recommendations On the structure and model of this panel.


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